As the saying goes: Little shop of funds, management is relatively more flexible, not only can
many successful businessmen are starting from the corner shop, especially now that the recession environment,UGG boots, entrepreneurship and job shop has become difficult for many unemployed people living choice. For the first time business people, to open shop is not an easy task, options, site selection, purchase, etc., both fear and worry about supply management. How can business do to store it?
One, open shop, the key is to have Store operators to promote a spiritual connotation, and fully release the personality, self-publicity. Shop stylized creativity is the key to success, only showing their own unique personality, talents in the vast Li
fashion girl. Director of a company's business was originally due to the financial crisis, last August, the company went bankrupt, lost his job for several years hard work, she took out the savings and borrowing from friends and relatives at the nearly 20 million of money, in the heart of section of a clothing store down the plate, after two months after the operation, Li found that too much clothing as four weeks, all varieties of goods are almost the same, another source for the fight to start the vicious price competition, resulting in business getting worse, increasingly slim profit margins. She decisive, decided to change the kind of hodgepodge of the original mode of operation, re-take a business path with its own characteristics. After careful market research, she decided to store the target customers located in 30 to 50-year-old middle-aged group, only sell white and black colors of clothing. She was re-decorated the store, even the name change is also called
This approach immediately encountered opposition from family and friends: ah! Black and white with each other; in the collision, intertwined, to interpretation, a noble, refined and elegant taste vulgarity, clean black and white combinations, such as to give a new soul fashion, showing a gentle sense of Shuya's perfectly clear now , black and white clothing is no longer limited to blocks of color, surface pattern, stripes, printing,UGG boots cheap, irregular patterns have been used which perform different styles of black and white, clear-cut apart, revealing one o'clock cold and elegant, bringing a double surprise, the proportion of people with a balanced overall look more translucent. You do not think black and white monotone, in fact, it is a timeless fashion colors. In this day and age, color, fashion is still important in the weight, but the simplest option is no color, black and white is gray, a woman in front of the mirror did not mind, choose a black or white clothes to wear, is not a big mistake, which is black and white a classic reason. A street in colorful costumes, simple yet elegant to turn around, prompting colleagues exceedingly jealous.
and I talked about the decision at that time, Li said with confidence: T shirt black and white color of the figure can be seen everywhere. You see this black and white print dress, gracefully beautiful, like a silhouette general; piece of black and white printing in the half-length pleated skirt. filled with the feeling of fresh, romantic and charming black and white ... ... the perfect with a little sense of perfect match of the good fit, not vulgar nor ambiguous. black and white is representative of the extreme minimalism, such as the white double-breasted black and white plaid mini skirt small ocean assembly, a refreshing cool feeling, elegant taste very strong, very clear fashion style. After this the test of time to prove I was the right strategy, the business, you have a bit of innovation and risk taking, huh, huh. She and others used in this work against the business model, the one with the marketing term called different The greatest advantage of this mode of operation is to overcome the thousands of old-fashioned shop side, avoiding the public for a prospering business, a loss for both sides; skillfully avoided with competitors I win you all win win.
Second, rely on people to do good business out of
This statement makes sense, business Zuohuo should rely on three kinds of people: competitors, customers and employees. Business competitors is to determine your success or failure of the first person you want to grasp the project of their choice, they should carefully before investing in a Focus of the investigation are competitors, not customers,Bailey UGG boots, including each other's product mix, product type, product prices. In the detailed understanding and objective analysis on the basis of competition, the business model design and positioning of target customers.
such as how to develop healthy competition, and avoid vicious competition, and how to seize the opportunity to season, how to reduce the risk of off-season, how to grasp the operational level of consumer goods and so on. To grasp these issues, to rely on their brains of opponents, to make a decision. Many people simply believe that business to the popular shops, you must select a large flow of people downtown street blocks, but this location is good, people flow, transport facilities, while similar goods shops means more competition also intense, high rents facade, the risk is large, you want to store such an environment is not difficult to survive, but not so easy to make money, because we are almost in the same place purchase, homogenization very serious, if the price war will be caught in a lose-lose, then the vicious competition.
To avoid this vicious competition, business practices must have their own characteristics. We all do business in a street can be a neighbor, and a little look carefully you can know each other We often see the downtown district there have been opening stores, but also there have been stores closed their doors, which stores the location that is not necessarily to be a good business is good, choose a shop just taken a step to success.
shop operators about how to locate, Mike smile, said: In the age of 30 years old to 50 years old of age, because 30 years of age are numerous, but no money, old money, but not necessarily coming here to spend those 30 years old to 50-year-olds are mostly the economy has independent. is the money to dress up the group, this group of people no longer seeking gorgeously dressed in clothes, and pay attention to the elegant, black and white clothing styles I have here is complete, the total set would be suitable for their needs. In fact, these I am also pondering while doing the side. business day from just opened for business when the amount of 500 yuan to several thousand dollars a day now, that is, continuously refined by the characteristics of the guests. on the management of staff is also very important, must be willing to spend time and capital necessary for their business training, because in promotions, the customer is not only greeted with a smile. Gift of the gab certainly be able to sell things. Meanwhile, the boss in the price but also the courage to let the staff have a certain autonomy,UGG shoes, do not worry they will be so Li
this profound lesson, she said: high school girl, they have no relevant work experience, I do not have anything against them in their training, only to find their eloquent, good communication, lively beautiful. sell clothes quasi-line, but two months down the business did not Think about the good, and later find that they do things very seriously indeed, very warm and the guests, a guest just as soon go into the store, picked up the pace, introducing the recommendation that, but many customers have too much passion can not stand them and ran away . In fact, into the shopping environment. If the staff are too warm, regardless of a meeting to introduce indiscriminately, this will only scare away customers. And then there are too rigid, guests optimistic about the clothes, talk about price when they often can not call the shots (of course, I did not decentralization) This drop off a lot of business, such as a purchase price of my clothes, 200 yuan, 350 yuan of the selling price, is too much I have earned 280 yuan, you can sell him, but to sell because attendants can not call the shots the. this thing I understand a truth, may quicken the work, so I took the time to do all the training of staff, and appropriate delegation of autonomy in the price. is dealing with people, if the competitors, customers and staff a good grasp of three people, and business and smooth out naturally.
well-managed store, in addition to focus on management, should also be a heart, to observe the customer's clothes and makeup, and more and customers to chat, and to summarize the views of customers, provide a reference for the purchase.
three, with to be taken of the marketing of human nature, the so-called humane way of marketing is to think in order to guests. Some guests come to buy a specified style of clothing, the store was not, the waiter let him elaborate, according to his request to find sources. Although this is troublesome, but the effect is very good! One occasion, a young woman came into the shop to buy a set of specified professional Western-style skirt in black, also complained that the store did not get to run a lot of satisfaction, when the store did not She let the other party to leave phone. Look at the goods two days later.
customer left, Mike and several apparel suppliers to immediately contact the customer but did not find the ideal style, and later her body shape features based on their customers who own T-shirt with a waist , low-waist trousers, bring out the tall figure; then with a white shirt and let the overall image is clear, natural, yet able style. Unexpectedly, this drew the one big business, after the woman tried very satisfied, immediately ordered 50 sets, the original, she is a financial company executives, purchasing uniforms for the company. Perhaps Mike's that good service and clothing with a unique vision for the female clients had a good impression. Later, she often visited with a friend Mike's clothing store, and clothing and Li explore the mix of pop styles. They become old customers and friends. Business must ensure that they human services, hot day a glass of water. A rain umbrella, may give you a surprise.
personalized marketing is a business with customers in the transaction full of warmth and love of the communication process. It can enhance the customer experience from merchants in the emotional value of love, and even allows the customer thought it was a very memorable life, a wonderful moment. Personalized marketing to provide customers with a comprehensive and reflect the high quality human care services, emphasizing trust with customers to establish long-term relationship, so as to enhance customer brand loyalty.
Finally, talkative, Li said: clothing store business and personalized by the characteristics to attract customers, the unique nature of the goods are higher, and the purchase be sure to grasp the new Be sure to purchase strictly. Do not blindly purchase, in the beginning, due to lack of experience, the enthusiasm in each other's recommendation, I once took several boxes of goods, complete with the size, color, style and so on. But this way, shops like a general clothing store, not a personality, to sell for several months yet to sell out, but also lose thousands of dollars. Be bought with one stone. Now I do not blindly purchase, each no more than three clothes, pay more attention to clothing fabric, workmanship and so on. Usually also very carefully to the old style of dress and customer spending habits, pre-match colors, jewelry, scarves and so on. Both provide good service, but also by supporting sales increase profits.
always hear people say that now because of the financial crisis, business is more difficult than before, but I am still optimistic about the current market, business is done first, and my experience is only those on my own side of the story I hope to give small shops are still struggling to bring colleagues to help. Early have a greater development.
After nearly a year of effort, Xiao Li in the paid off nearly 20 yuan borrowed still more than 10 million of debt after the direct earnings, and there are nearly 6 million worth of goods in the library, so that After accounting into a Li found. In the past year, she earned no fewer than 40 million, profit for those who like the big boss is a drizzle, but as Alan started this business by borrowing a small business is very good .
Comments: nowadays many people sigh, How can the business There should also be good at innovation.
Lee's successful experience in childhood can be seen. Shops have their own core business competitiveness. The so-called core competencies that other people can not copy the operating characteristics. We often walk in the street will see the same stores, operating in the hands of Joe Smith was booming. John Doe does not change hands over to play live. Or dead in the hands of Joe Smith. John Doe on one hand is booming, and this is the way business problems. Reason is that others can copy your products, store design and merchandise display, and model, but can not copy your business philosophy.
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