JAC Car Secret

 JAC Car Secret
If, pursuant to the left Yan'an style of doing things has always been actively and steadily, according to JAC uphold the principle of working sense, the unique > at 11:00 on April 7, 2007, located in Hefei Economic and Technological Development Zone, JAC crowded car production base in mm by the JAC Yan Gang, general manager of passenger car sales led, from all 30 provinces, autonomous regions and municipalities of the 300 several investors nearly 700 people on car production lines JAC intimate contact.
JAC is to participate in the first car dealer investment promotion. Assistant General Manager Zhang Xianhua told participate in promotion of the dealers basically have the brand agency experience, and some have even been in business for several years melee battle.
investment promotion is clearly far more than the size of the company's expected JAC Car Marketing. just hang out online application form lJAC car dealer investment r, 4 月 2 日 on deadline, a total of only 13 days time. 700. even more that he can not imagine that, despite the investment that they have repeatedly stated in the ;, but there is still more than 60 JAC light truck, JAC Refine dealers to participate.
Agent-Benz, BMW, Audi and other brands of the Group of 16 veterans to the . At first, the dealer in an orderly manner for stamping, welding, spray painting process for the three visits. Then they came to assembly plant, in an enclosed by the red line about 30 square meters of person's eyes are red line drawn three JAC sedan.
Despite the upcoming auto show in Shanghai, Jiangsu and Anhui unveiled the first high-class cars already heard, but the site still caused a small stir. Some dealers hard flick of excitement, pulled out his cell phone pictures secretly; forward in the effort by the dealer after the owner, in order to Yidufangrong. red line around the six security personnel clearly felt the pressure of some of them bite the bullet mm to maintain order at the scene.
what it really is a car? it in the market, how many chances of winning? experienced a long period of time up and down on the car cause JAC silence, we have experienced that part of the media exposing the more noise and more mysterious, it is now, a car broke placed before them, and all of its chief selling point seems to be just that: technology JAC, quality management.
Prior to that, these dealers from the three a report on the car deeply felt cause of JAC Group, the attention and confidence: The first passenger car R & D Institute for Capacity Building of the JAC and the passenger car R & D planning 5-year report; Second Division of the passenger cars developed by the supply Report of car supply system; third is to create cars, head of the manufacturing capacity of the JAC.
a result, brought to the front of the JAC sedan clear up, real up. If this promotion as JAC sedan into the practical stage of the cause, then in April 2007 Shanghai auto show more than 60 of the first officially authorized dealer is that they truly enter into his own runway.
confirmed the news, JAC sedan marketing company has set itself the goal this year is 5000-6000. The industry believes that this is a rather cautious targets. In terms of products, the next two years, the JAC sedan 2.0L to 2.4L displacement of the C-Class, 1.0L and 1.3L displacement of the A-class car, a displacement of 1.5L and 1.8L B-class car will be launched in 2008, the total sales volume is expected to reach 70,000 ~ 80,000.
However, this has repairer 40 years of history, always with miracle?
to Make Car
JAC Why make cars? To answer this question, need to step forward, we must first carry out the overall structure of JAC Group, some anatomy.
in the Chinese automotive industry, JAC Group, the sudden emergence of a shocking fact. In an interview, left Yan'an has repeatedly referred to as the JAC by did not enjoy preferential treatment over national policy and funding level of support, has never been the strong support of local financial resources, there has never been a joint venture background, but also located in the industrial developed countries is not central in this context, m, left Yan'an obstinately maintained for 15 consecutive years to create nearly 50% rate of increase.
now, at least, the development of JAC JAC people seem enough to sit back and relax: Since 1990, JAC has a less than one thousand sales, value of several hundred million small businesses, the growth of assets, 13.6 billion, with two listed companies, production and marketing vehicles 176,000, with workers nearly ten thousand people, covering the bus chassis, passenger car, light truck, heavy truck, multi-functional business vehicles and key parts of the comprehensive group.
feel the crisis but left Yan'an hidden in there. He accepted One thing is Japan's Isuzu and Hino learned In 1992, left Japan, Isuzu and Hino to visit the company, br> .1997, as he expected, the Asian financial crisis swept through Southeast Asia, Japan's commercial vehicle business spared. cars done for some time, did not go through and exit, the results became his common major shareholder in the world auto map he just GM's commercial vehicle company, not independent Isuzu, Hino, another commercial vehicle business Toyota were acquired. The person in charge of the > His words and deeds infected with group strategy, Minister of JAC, JAC Chassis AG, Wang Bing, deputy general manager of marketing. ? when our city to build stable after that? when we no longer need to build so many houses when it? what the potential commercial vehicles? can buy three cars, but never would buy three trucks, commercial vehicles and to do this is to do the biggest difference between cars.
The second thing was two years ago a study abroad experience. At the time, left Yan'an Anhui including the business community who accompanied the delegation including the governor of Anhui Province in Spain, Portugal and other countries study. I heard a local car dealership to the position of resident representatives of automobile manufacturers, a dozen people, asked him what the production car? But when left to tell them produces only commercial JAC, and these commercial vehicles have been exported to more than 20 countries and regions, they left disappointed.
do not end there. When the left line of Yan'an inspection tour in Greece, a large number of its agents asked car brand dealers left Yan'an straightforward: large. He has also repeatedly stated in the internal meeting: ; JAC cars squeezed into the ranks of hard reason is that China's car market too much. , you have done enough; second, replacement of private cars in big cities. good product.
course, JAC nearly 50% of 15 consecutive years of rapid growth is an important left Yan'an emboldened to repairer. started to bus chassis, bus chassis a few years time will be the first in the country, continue to maintain nearly 40% market share; JAC light truck sales in the industry for many years ranked second, but if the Foton light truck sales in addition to throwing into the agricultural vehicles and construction machinery, vehicles, JAC light truck should be the industry's first truly I; in the heavy truck industry as a whole dropped by nearly 40% of the background, JAC Gallop launched in 2006, its sales growth rate of 500% year on year; to be proud of JAC Refine MPV, has been ranked the industry before the top three this year, the first 1-3 months and stable industry.
Thus, in the outside world without knowing the circumstances, left Yan'an early September 26, 2004 to officially start the car project. Six months later, JAC submitted to the National Development and Reform Commission report on the production car application.
Unexpectedly, the other is two years, during which the twists and turns left Yan'an own well-being perhaps only the best experience. to the end of 2005, and also handed him an application report JAC Chongqing Lifan Group, to get the car Zhunsheng Zheng smooth. For JAC's defeat, the industry outcry, the left has to equal the JAC several visits, but no later.
but left Yan'an believe that a piece of paper Zhunsheng Zheng is only a question of time, for which he will be more concentrate on pre-market research, strategic planning and building car products base in terms of cars on 17 January .2007, when the last such JAC to Zhunsheng Zheng, left Yan'an has completed all preparations for car production, its products have been planning to cars after 2010.
what made 4.8 meters long car
wheelbase of 2.7 to 2.8 meters, displacement into 2.0L and 2.4L, colors including Ferrari red, silver and black and many, if matched with a similar five-pointed star The JAC passenger logo m which is at the Shanghai auto show debut of the three portraits of JAC sedan.
This is only the first listed JAC sedan look, but how they are designed, how it is developed, how they create the is a more important issue. Zuo Yan'an three answers given were concept.
this, you can further refine the JAC Car: molds in Tokyo, Japan; by the JAC and the famous Italian car design company to design the shape; and originator of the engine developed in cooperation with AVL, the world's leading level series engine; after adjusting top international companies, including tuned chassis hh
exterior, the JAC cars match Koito of Japan joint venture company in the domestic production of lamps; and the Lear Group, a joint co-production of electrical and electronic ; Johnson joint venture with U.S. co-production chair; joint venture with Visteon dashboard mm is produced in the market, this is about race cars and Geluyinghao start as early as April 10, 2006 on the adoption of a national impact test.
left Yan'an most telling example of the idea of a repairer is used in the coating process is water-based paint or oil paint, JAC is no consensus within the management m the former is a world-class technology, Mercedes-Benz, Toyota used before, but that the JAC uses water-based paint in private institute also need to match the other process, the investment too risky.
stalemate on the occasion, ran to the left to find the authority of expert advice in Yan'an, when aware of the brightness of water-based paint , hardness and gloss is higher than oil paint, while the volatile water-based paint was 30%, while 70% of oil paint, he resolutely chose the water-based paint, the choice to the JAC put in more than 3,000 million yuan, while filling the appearance of the product quality, environmental protection stand to look at the world leading position.
R & D car before the car left the two types of serious study, a is the China Brilliance, Chery Eastar the other is left on Both the performance and marketing products in the market particularly interested in the process. After changing for the better, and manufacturers dare to sell, but consumers have not bought this grade can choose mm models too much, why spend thousands of dollars less bear the greater risk of using it mm JAC sedan should learn this lesson.
JAC sedan is starting from a high start, made after the repairer who is now regarded as axiomatic the idea is not new product launches. the future, the left or to Yan'an's strategy is clearly aimed at small displacement. talking about market segments, about a suitable location is right, but when the small-displacement vehicles to enter the home when the positioning can not be too stressed. has special? it for what customers? no feature is most significant feature of this car, it was selling big.
car regardless of make or making low-emission high-class cars, the He is short, and avoid weaknesses level of performance almost foreign brands, but the price is much lower compared with other domestic truck brands, performance level and price and to conquer on a chip. This principle applies equally to JAC sedan.
Where is the money where < br> It is said that car fight is different: one is the R & D strength, the other is financial strength. For these questions, sit in key task is to build large-scale R & D system, we now have R & D staff of nearly 1,000 people, is expected to reach 1,500 in 2010 to 2,000. be so written. Four homes, , JAC R & D system which is the central nervous system.
The second step is the layout of overseas .2005 and 2006, respectively, left Yan'an in Turin, Italy and Tokyo, Japan incorporated the two R & D institutions, the former is mainly focused on modeling, The latter emphasis on internal and external decoration. This is the entire R & D system to contact JAC ties and bridges.
domestic Combination its third step. At present, the JAC has been with the Tongji University, Hefei Industrial University, Huazhong University of Science and Technology established substantive cooperation projects, and capital investment. Virginia, Germany, AVL, Japan, China Institute of Technology, AMIN, and a wide range of projects to establish relations of cooperation, but does not involve capital investment.
2007 年 4 month, when the body big chunks of earth excavation, the construction site of a busy scene of m if all goes well, this year in September, where there will be a 19-story building where they stand. led journalists on a tour of the JAC site car sales staff pride, pointing to say, this is the R & D center JAC sedan, investment 600 million yuan, set car product design, modeling, prototype, test as a whole. Yen will be his first as a the introduction of talent, the left Yan'an principle is: resident experts. was in charge of Toyota's North American market to open up the Kanamori Feng Sheng, technical experts, Nissan and Hino Motors Kitazawa technical experts have been stationed in the summer to the village's quality control system JAC sedan and R & D system. A former deputy social Hyundai also been concentrating on production of long over. Automotive Business Review control of the asset liability ratio below 60%. to do the same car, Hyundai's asset-liability ratio is generally above 100%, and high up to 200% or 300%.
JAC A source close to the industry analysts told capital markets are more flexible, whether their investment financing or private placement, JAC, when necessary, in proportion to the internal use of the appropriate allocation of resources.
Chinese New Year, JAC Yan, general manager of marketing cars just to give up the rest. he said, sitting in his study, he is obsessed with the concept of marketing. strictly in charge of car before, he was responsible for JAC Refine the marketing and manufacturing .
date, refine marketing the commercial vehicle industry is also often as a classic marketing case. On this basis, JAC how to introduce new car? left Yan'an's apparent reluctance to copy someone else's pattern, he just said more than once on the strict : product innovation and marketing model the actual situation, or a problem.
should be noted that, JAC Refine cars did not use the existing network. but their market characteristics and objectives of the user location there are differences, we have to respect that law. Who is sure to focus on who will sell to the JAC mm, the two sons are students, no matter which side scales in favor of, and ultimately hurt all of its own.
JAC handed over a fee for this. It is understood that , for some time, JAC has concatenated light truck and heavy truck sales network, but expect to tighten fist does not desire to enhance the quality of implementation of marketing, on the contrary, due to spare no surgery, just harder than that of light can be rewarded card but lost the market. Later, when the JAC people understand this truth, but also the implementation of the light truck and heavy truck sub-network operations, sales both improved significantly.
JAC sedan, but ultimately destined to make business policy issued surprised dealers . in the investment promotion conference, many dealers for the first time in Japan to employ marketing experts from the Feng Sheng Kanamori hear the investment entities, each sales region in accordance with the is salesperson of distribution network business model. Model Second, JAC sedan public commitment, in principle, each select a sales region for the first time investors only; need for additional outlets, under the same conditions, the first priority of investors. JAC Car Zhi Tao, executive vice president of marketing at the company to accept the the return of cash to build stores concept. with other auto companies simply taken to the dealer rebate policy is different, in a sales area, a signed agency agreement with the JAC Group, the investment body within the stipulated time as long as 2 +1 Cars can be subsidized 60% of the construction of 4S shop costs; waiting for you to build a 3S shop when JAC car can return built 4S shop costs 20%; wait for you to build a 3S shop when JAC car can return the remaining 20% of the cost of construction 4S shop.
However, if you only build a 3S shop, JAC sedan is to not return, until you build 4S stores, and the acceptance and recognition by manufacturers, JAC 80% of cars on the return construction shop costs;. and then wait for you to build 3S shop, factory and then return the remaining 20% of the cost of building 4S shop.
the selection criteria in the dealer, the JAC car is not very different requirements and other manufacturers: One is to have a professional management team; Second is the construction of shop area to set standards and requirements; third is to have the appropriate start-up capital.
Maybe you could not quite believe, JAC 50 Car Marketing Company staff in place just before the 20 days. regardless of where point of view, this is definitely a strong team attack. where br> Also in the 20 days ago, every morning 7:50 to 8 pm, at the JAC sedan production base radius of 3, you can see them running on the scene. Zhangxian Hua explained why: body; second is to stimulate the fighting; third is to develop team collaboration. war camp, it is also the market opportunities. If left Yan'an in accordance with the usual style of doing things actively and steadily, according to JAC uphold the principle of working sense, the unique weight